ADVERTISING AND MARKETING DIVISION PROCEDURES MANUAL
PUBLIC RELATIONS CHAIR
DESCRIPTION AND RESPONSIBILITIES
1. All duties related to this position are dictated by the A&M Division Chair and EXECUTIVE BOARD and will vary from year to year.
2. Responsibilities include:
- Fact gathering and recommendations to the Board on pertinent decisions.
- Providing publicity for the Division, its publications or special projects. Publicity may take the form of actual advertising or press releases to other SLA groups and publications.
- Creation of an annual public relations plan to be submitted, with expected costs, to the EXECUTIVE BOARD at its meeting at the ANNUAL CONFERENCE for approval.
- Issuing of periodic press releases as requested.
- Maintenance of an advertising and marketing based mailing list for press releases.
- Work with the Association's Public Relations Committee to further the PR program of the Association. Act as consultant to the Association's PR Committee as requested.
- Develop a marketing and PR plan for the Association's publication WHAT'S NEW and submits it to the Board for approval.
3. Work with other committee chairs on projects as requested.
4. Prepare an annual report of activities for the Chair.
NOTE: SEND RELEVANT DOCUMENTS TO Archives.
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